Tractor Supply customers and team members raised $917,954 in 12 days during the spring Paper Clover campaign by making donations in-store and online across the country. A biannual program, Paper Clover is in partnership with the National 4-H Council.
“Tractor Supply customers and team members continue to show support to 4-H youth through the Paper Clover campaign because they recognize the lasting impact that 4-H programs have on youth in their communities,” said Christi Korzekwa, senior vice president of marketing at Tractor Supply Company. “The impact of the Paper Clover program is proven by the important opportunities it presents to 4-H youth nationwide. We are proud to work with our customers and team members to make a difference in the lives of these young people.”
From March 27 to April 7, Tractor Supply customers and team members purchased paper clovers—the emblem of 4-H—for a donation during checkout at stores nationwide or through purchases made online at TractorSupply.com.
Dollars collected during Tractor Supply’s Paper Clover event fund scholarships for numerous state-level 4-H programs, and every donation benefits youth within the state it was collected. Scholarships are used for camps and leadership experiences.
“Programs like Paper Clover are key to supporting the development of our youth’s skills and passions, and we are beyond grateful to Tractor Supply, which continues to help us provide hands-on learning experiences for our kids,” said Jennifer Sirangelo, president and CEO of National 4-H Council. “By presenting 4-H youth with learn-by-doing programming, we give them the tools they need to become tomorrow’s leaders.”
Now in its 10th year, the Paper Clover campaign has raised $13.2 million for 4-H youth nationwide due to the commitment and in-store participation of Tractor Supply customers, team members and local 4-H groups. The second 2019 Paper Clover event will be held this fall, from Oct. 9 –20. For more information on the program, visit http://www.tractorsupply.com/4H.