Consumers want more beef, but they also want to know the source and sustainability of their food supply. Are we up to the challenge?
As meat processing and supply chains strain because of COVID-19, new customers seek ranch-direct sources.
Campaign will reassure consumers that California beef producers are well positioned to provide ample beef supplies.
Will there be a new “normal” in ag where consumers can name a farmer, not a food chain?
Meat and particularly beef were center of the bullseye as consumers stocked up.