Here’s a look at how one family launched a packaged beef business by reaching out to non-ag consumers.

What if you could start a cattle herd from scratch — with your own geneticist? Southern Illinois farmers Bradley and Kimberly Wolter did just that.

If the beef industry’s recent past is any indication, it’s future will be anything but boring. A panel discussion delved into the issues we will face.

Beef Checkoff research shows that consumers love beef and trust beef producers to produce a safe and wholesome product.

Increases in food-away-from-home spending by consumers drives down farmer share of food dollar. 

Released in January, the EAT-Lancet Report still has legitimate scientists scratching their heads.

With a new California Cattle Council now in play, the state’s beef producers will up the ante in research and education.