For the second time, legislation to significantly change commodity checkoff programs surfaces.

Part of the challenge and opportunity with social capital stems from the information revolution spawned by the internet and fueled by social media.

Remember Sisyphus from Greek mythology? He was condemned to roll a rock uphill for eternity. Are cowboys the same?

Are the mainstream media and anti-beef activists correct in their accusations that cattle are a major contributor to climate change? Here’s a look at the facts.

Today we struggle with different worldviews and knowledge bases looking at an issue from countless directions. The one thing the beef business can do is ensure the numbers, and how they are analyzed and reported, are right.

Beef producers have a good news story to tell; cattle efficiently convert poor rangeland to pounds of protein.

More and more consumers are demanding to know where their food comes from and that could be an opportunity for beef producers, especially when it comes to traceability.

Six new programs are being pushed by the Beef Checkoff to help increase demand in 2019.