Is it fake meat, alternative proteins or cell-based? It matters, because the beef industry wants a level playing field as meat grown in a laboratory hits the market.

How would a meat tax affect the cattle business? Beef prices could rise by nearly 7% and in turn, consumption would decline.

Cattle traceability, once a topic in the online world, is now becoming part of the coffee shop chatter.

For McDonald’s, and fast food companies like them, the evolution of what a customer wants in relation to what a customer wants to know has never been higher.

USDA and FDA hear comments regarding the safety and marketing of cell-based fake meat, as well as which agency will ultimately have regulatory control.

When it comes to the question of being a trusted source of information about food, farmers and ranchers possess a distinct advantage.

We talk a lot about transparency, but attaining true transparency in the beef business is difficult. It boils down to trust.