August 4, 2021
Farm Progress Show 2021 will feature a new voice in support of agriculture and American farmers - that of country music star Lee Brice. On September 1, Brice will hold a concert presented by Case IH and co-sponsored by Farm Progress, during which Brice will debut his new song “Farmer” to Farm Progress Show attendees, exhibitors and sponsors.
“Our team is proud to come alongside Case IH and Lee Brice,” said Don Tourte, senior vice president of sales and events with Farm Progress. “It’s a main tenet of our company’s deep-rooted history in agriculture that we find - and create - opportunities to empower and encourage U.S. farmers and ranchers. We’re delighted to co-sponsor this concert experience and help share it with farming families at this year’s Farm Progress Show.”
“‘Farmer’ is all about elevating the farming profession by painting a picture of the hardworking individuals and whole families — even generations of families — who dedicate so much of their time, resources, energy and lives providing for us all,” Brice said. “The song is a celebration of the tireless and often unacknowledged work that goes into keeping families across America fed.”
The song reinforces the mission of Case IH’s Built by Farmers brand campaign, which highlights the deep ties between Case IH employees and their collective farming backgrounds.
“Our partnership with Lee Brice personifies what we are all about at Case IH — we celebrate the hard-working producers whose perseverance is unmatched like no other,” said Scott Harris, Case IH vice president of North America. “Our work with Lee not only brings the recognition farmers deserve but also showcases the importance of the agriculture industry and its impact on every single person in North America.”
General admission tickets to the Farm Progress Show on Wednesday, September 1, will include entry to the Brice concert. The opening act starts at 5:30 p.m. CT. The Farm Progress Show will be held Tuesday, August 31, through Thursday, September 2, in Decatur, Illinois. Farm Progress - the 180-year-old agriculture publisher and farming information powerhouse - is America’s most trusted information and news sources, offering best practices and insights on growing crops, livestock and the family farm.
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