Max Armstrong offers the story of Harold Etling, an Ohio farmer, who was disappointed with a steak dinner that purported to be Angus. Max offers the story of how Etling worked toward what eventually became Certified Angus Beef, which is far more than a label.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: TanyaSid/iStock/Getty Images Plus