Your beef checkoff plays an important role growing and maintaining beef demand. With demand comes the opportunity for cattle producers to sustain their businesses for generations to come.
For the past two years, the Pass It On series has featured stories from nine producers from the Carolinas to Montana — even more of these features are in the works. These producers talk directly about ways beef checkoff programs have directly impacted the viability of their cattle operation.
They can cite direct use of checkoff programs: development of new beef cuts that they now feature in their own direct sales marketing; cattle handling information and recommendations that increase the value of their cattle; or beef recipe development for foods they prepare and sell in their non-farm enterprises.
More importantly, these cattle producers are able to step back and see the bigger picture of the many ways their checkoff investment has helped beef demand – and in turn – the longevity of beef production.
They understand that if people around the world don’t want beef, there won’t be much opportunity for coming generations in the beef business. So, while the checkoff is supporting and building demand for your favorite protein, its work also lays the future for many cattle operations. Research conducted by the checkoff keeps close tabs on what consumers want from your end products, as well as the information they want to hear when it comes to the kind of care you provide for the land and the animals.
To make sure consumers can find that information, the checkoff works at giving them transparency to beef production at FactsAboutBeef.com and all the information they need to make decisions in the grocery aisle, the fast food lane, or at a restaurant by using BeefItsWhatsForDinner.com.
So, as you think about what the future may hold for your beef operation, remember that the work of your beef checkoff investment not only creates beef demand, but simultaneously creates opportunity for ongoing beef production for generations to come.
