Beef Checkoff Focuses On Younger Consumers

 Millenials, the largest generation, are the target of the beef checkoff's latest marketing efforts.

December 10, 2013

1 Min Read
Beef logo in a gray background | Beef

The beef checkoff is in the process of re-evaluating its marketing efforts to shift more focus to the nation's largest generation - millenials.

Millenials, who are categorized as being between 20 and 34 years of age, are a demographic that's increasingly interested in technology and social and online media.

The Cattlemen's Beef Board Vice Chair Kim Brackett explains that most millenials gather their information digitally, thus the need for a stronger online presence.

"Most (millenials) have smart phones or tablets or they get their information on their computers. So the checkoff has made sure that we have a Web presence, a strong Web presence – we're looking at smart phone apps and we have online recipes, we've even strengthened our own 'Beef. It's What's For Dinner.' website," she said.

To read more about how the checkoff is targeting Millenials, click here.

 

You might also like:

Christmas Is Coming! 60+ Photos Of Santa's Little Helpers

Is Grass-Fed Beef Really Healthier?

4 Tips To Cut Your Winter Feeding Bill

How To Keep Stock Water Ice-Free This Winter

Get A Backstage Look At Fall Preg-Check

Subscribe to Our Newsletters
BEEF Magazine is the source for beef production, management and market news.

You May Also Like