According to the company, consumer research conducted over the past year sparked the changes, which include more fact-based material online and a pre-printed QR code on packaging in addition to labeling efforts.

"Based on dialogue we had with consumers and retailers, Cargill designed these ground beef communications initiatives to provide information that enhances consumer awareness about ground beef products regarding how they are made and used," says John Keating, president of Cargill's Wichita-based beef business.

To read more about Cargill's plans to promote and sell ground beef, click here.

You might also like:

Photo Gallery: Cattlemen Meet In Tennessee For 2014 Cattle Industry Convention

Biosecurity And BVD: How To Avoid A Wreck

3 Tips For Increased Beef Cow Profits

10 New Farm Trucks To Consider For 2014

Exclusive BEEF Survey: U.S. Beef Herd Is Mostly Black, But Changing Slightly