Cargill's New Labels Aim For Greater TransparencyCargill's New Labels Aim For Greater Transparency
February 4, 2014
According to the company, consumer research conducted over the past year sparked the changes, which include more fact-based material online and a pre-printed QR code on packaging in addition to labeling efforts.
"Based on dialogue we had with consumers and retailers, Cargill designed these ground beef communications initiatives to provide information that enhances consumer awareness about ground beef products regarding how they are made and used," says John Keating, president of Cargill's Wichita-based beef business.
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