Convenience Stores Providing Competition For Fast-Food Restaurants, Research FindsConvenience Stores Providing Competition For Fast-Food Restaurants, Research Finds
Consumers are taking advantage of the expanding convenience store foodservice options, many times at the expense of quick-service restaurants, according to recent research by foodservice research firm Technomic.
November 29, 2011
Consumers are taking advantage of the expanding convenience store food service options, many times at the expense of quick-service restaurants, according to recent research by food service research firm Technomic.
Of consumers polled on their most recent convenience store-food service purchase, 27% indicated that if they had not bought their meal from the convenience store in question, they would have purchased it from a fast-food restaurant. This number is nearly identical to those who said they would have ordered from another convenience store.
The survey also found more than 27% of consumers said they purchased an afternoon snack during their most recent visit, while 19% purchased lunch. Impulse buying plays a big role in convenience store foodservice purchases. More than 30% of convenience store food service consumers said that seeing an item, which triggered a craving, was the primary motivation for purchasing it.
The report was compiled using a nationally representative sample of 3,755 consumers and individual convenience store visits.
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