Max Armstrong talks about the premiumization of the Chinese consumer.

February 23, 2017

Max Armstrong shares insights on how the Chinese consumer is changing what they buy based on their rising incomes. From interest in sport utility vehicles, to bottled water, Max offers insight into just what the Chinese consumer wants. This is opening new opportunities for U.S. companies.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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