Max Armstrong looks at how food marketing is changing. The shift is toward chefs and food influencers like food enthusiasts. He looks at what Potatoes USA is doing with food enthusiasts and their work to promote their products. Some of that work includes paid social media to reach this group as well, including a range of high-tech approaches.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.