Max Armstrong shares the story of a Wisconsin woman who recorded a clip of a calf catching snowflakes on its tongue. The short video on Facebook went viral and got great response, until the anti-farming groups piled on. Help from a local dairy group made sure she could focus on the positive message she was trying to send.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.