Food Economist: Consumers Are Not the EnemyFood Economist: Consumers Are Not the Enemy
Farmers need to be aware of the culture in which they operate, and know all is not lost.
January 19, 2014
If what happens in Vegas, stays in Vegas, should what happens on the farm, stay on the farm? Not anymore, says Jayson Lusk, Oklahoma State University food and agricultural economist.
Lusk addressed farmers and ranchers during a workshop at the 2014 American Farm Bureau Federation Convention, held last week in San Antonio, TX. Lusk is the author of "The Food Police," and participated in last summer’s U.S. Farmers and Ranchers Association Food Dialogues.
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