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Company continues to increase market share in plant-based category.
May 3, 2021
Raised & Rooted brand, Tyson Foods’ brand of plant protein products, is expanding its offerings with three new products to meet the increased demand for plant-based protein options. The new plant-based burger patties, Bratwurst and Italian sausages, and ground are available in the refrigerated section of grocery stores nationally.
“Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative,” said David Ervin, vice president of marketing for Raised & Rooted. “We are excited to provide people with satisfying alternative protein options perfect for any occasion.”
Plants made meatier
While there are more plant-based options available for consumers today, Tyson said few are made for those looking to fire up their grills. In a recent survey, nearly half of Americans noted a desire for more satisfying, plant-based options for the grill.
The Raised & Rooted brand is delivering on those desires with the introduction of its plant-based burger patties and sausages. Made from pea protein, and soy free, the new refrigerated plant protein options are chef inspired, with the seasoning and texture to deliver a mouthwatering taste experience for meat and plant eaters alike.
With 17g – 21g of protein per serving, the patties and sausages provide an excellent source of protein with 75% less saturated fat than traditional options.
Plant-based protein sales increased 148% over the past year, with at-home cooking increasing exponentially and consumers seeking a variety of new options for their weekday meal inspiration.
The Raised & Rooted brand is expanding its portfolio of everyday favorites, nuggets, spicy nuggets, and whole-grain tenders, with new plant-based ground. Also made from pea protein, and soy free, the refrigerated ground cooks-up easily in a skillet and provides 23g of protein per serving.
Commitment to growth & innovation
The Raised & Rooted brand was introduced in 2019, and is committed to providing plant-based options that deliver the taste and quality people are seeking and expanding its portfolio across both frozen and refrigerated innovations, with additional new product innovations to come later this summer.
The brand has also seen impressive growth in its first year with availability at more than 10,000 retail stores and online and expanding globally from the U.S. into Europe.
“We are excited about the momentum we’ve built over the past year, fueled by our growth at retail, and our ability to continue to meet consumer’s demands,” said Ervin. “Raised & Rooted was created to provide plant-based options for everyone, and our new products are the next step toward meeting that goal while remaining steadfast to our commitment to providing great tasting alternative options.”
New Raised & Rooted brand plant-based refrigerated options are available nationwide and are priced competitively between $4.99 and $7.99 per package.
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