A ranch’s reputation for producing quality calves gets around – and can lead to better prices.

Each consumer's experience and rewards will be based on individual tastes and preferences.

How are plant-based patties faring with consumers? Depends who you ask. Here are six headlines to give us insights.

BEEF Daily Editor Amanda Radke recaps the best and the worst of the 2020 Super Bowl commercials.

Cattle feeders clearly pushing to achieve higher Prime grading.

The quota for U.S. beef in the European Union has changed, and customers on the other side of the pond can’t wait.

An investor in plant-based and petri-dish proteins shares a behind-the-scenes look of these emerging proteins with a crowd of ranchers.

Texas A&M Chancellor calls for Harvard to correct an “unethical" smear campaign following a study, which said there is no need to “cut down on red meat.”

A Today Show segment compares beef to plant-based options and reveals consumer attitudes about these emerging alternative proteins.