NCBA, a contractor of the Beef Checkoff, has launched a new campaign highlighting the benefits of the Beef Quality Assurance Program.

What constitutes a “Product of the United States?” Should COOL be reinstatated?

In a bid to protect consumers against deceptive marketing claims and unlawful sales of fake meat products, organizations and elected officials are taking action.

New documentary aims to convert body builders and athletes to plant-based diets, but the advice is based on faulty science and anecdotal evidence at best.

Oprah and Dr. Oz join Ellen DeGeneres in encouraging their millions of fans to go plant-based. Today’s blog details how agriculture can best respond.

Fewer Prime and Choice cattle contributing to wide price spreads and high values for high-quality beef.

Celebrating National School Lunch Week brings up discussions of Dietary Guidelines, food insecurity and ways to incorporate high-quality beef on the menu.

Are plant-based and lab meats really in high demand or is it just media hype? Check out these recent headlines and decide for yourself.

Prime product extension grew by 36.6% as brand set sales records in all but three months of fiscal 2019.

A new YouTube show embraces “real meat” eating and explains the culture, science and people surrounding meat in the United States and around the world.