We’ve talked a lot about imports, and thus, we’ve gotten a lot of feedback about COOL. Let’s tackle those big concerns with some numbers.

Part of the challenge and opportunity with social capital stems from the information revolution spawned by the internet and fueled by social media.

Investment in research, promotion and producer communications keeps industry growing and keeps beef on dinner tables.

The quality difference between exported and imported beef is significant.

Remember Sisyphus from Greek mythology? He was condemned to roll a rock uphill for eternity. Are cowboys the same?

How will cell-cultured proteins be regulated and inspected moving forward? FSIS and FDA provide the regulatory framework in a newly released joint agreement.

Thankfully, the beef business managed to escape the ugly outlook of the late 1980s and early 90s. The hard work put into reversing downward demand trends means you can reap the rewards.