McDonald’s announces commitment to source beef raised without routine antibiotics.

Demand for U.S. beef continues to climb in nearly every region of the world.

USDA grants schools more flexibility when it comes to milk, whole grains and sodium. Here’s why I support this new rule.

For McDonald’s, and fast food companies like them, the evolution of what a customer wants in relation to what a customer wants to know has never been higher.

Competitive ninja and Idaho rancher, Lance Pekus, develops the “Farm To Gym 20 Minute Workout” with the Beef Checkoff.

What do consumers want in 2019? A new generation of consumers are demanding much more than the traditional taste, nutrition and price.

A lot has changed in the beef business since 1929, when foot-and-mouth disease was last seen in the United States. There are significantly more cattle, and they move across the country every day in large numbers. Without robust traceability, the...

Animal disease traceability and COOL are unrelated.

Other businesses are also dealing with the trend toward fake products. Will another Star Trek prediction come to pass?