A look at the import and export numbers of U.S. beef and cattle as we move through Q4 2020.

The great news for the beef industry is when consumers did dine out in 2020, they were choosing meat.

The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is getting Beef. It’s What’s For Dinner. back on broadcast television during The Hallmark Channel’s Countdown to Christmas

Beef demand IS everything. Consumers have a vast array of protein choices

How you manage your backgrounding program can make or break sale day.

COVID-19 threw a mega-sized wrench into the machinations of the cattle market. Here’s how that played out for harvest numbers.

As new beef cuts are offered in the meat case, the beef industry will enjoy added premiums. Now it's time to educate consumers about these new cuts.

Election uncertainty; a second wave of COVID-19; holiday spending; — How will these factors impact the meat case in the fourth quarter of 2020?

Forget Meatless Mondays! Change this about your plate to impact the environment in a positive way.