Is COOL really the golden goose, or are there other paths for U.S. beef producers to differentiate their products?

With calls to end the Beef Checkoff entirely, this rancher encourages her fellow producers to consider another avenue.

In some cases, whole-kernel corn can provide an economical alternative to hay.

Trade deals could make 2020 a good year for producers.

Popular culture is trying to dictate and shift our dietary habits away from meat. Check out these latest headlines to see for yourself.

NCBA’s incoming president has his priorities firmly fixed on the association and the future of the beef business.

Market share of consumer spending increases with higher-grading carcasses.

The comment period for hemp extended, the future of beef prices, hog futures increases and the bird flu hits Poland.

Cow herd genetic concentration continues to mature according to exclusive BEEF survey exploring the genetic makeup of the industry.