As new beef cuts are offered in the meat case, the beef industry will enjoy added premiums. Now it's time to educate consumers about these new cuts.
In spite of recent losses in its efforts to litigate changes to the beef business, R-CALF continues to use the court system to get its way.
Consumer demand and beef industry resilience has been the key in working through the COVID-related challenges in 2020.
Projected cow-calf returns are more positive than expected at the height of the pandemic.