While consumers say they care about how animals are raised, their attention to taste, value, food safety, and nutrition remain their primary focus.
Why import beef? Because it complements the beef we produce.
Perception and reality are at odds on this issue. Here’s why that matters to you.
Livestock Outlook: Calf and yearling prices should inch higher in 2020, but no big price surge seems likely.
Nasalgen 3 vaccine offers immunity against IBR, BRSV and PI3.
One-third of surveyed consumers believed plant-based alternative meat products contained at least some real beef.
Take a look at the metrics for cattle prices, and it’s easy to see how effective the Beef Checkoff has been.