Courtesy of NCBA
KEEP BEEF ON THE PLATE: Jayson Lusk, a food and agriculture economist from Purdue University, opens Cattlemen’s College with a presentation on consumer protein demands. Lusk says that meat alternatives are gathering investments, signaling that the market for these products is poised to grow — if these companies can move on sustainability initiatives, he says. Lusk also advise cattle producers to be watching trends coming out of the pandemic, such as an accelerated move to e-grocery commerce, where more food consumed at home will bypass the store and be ordered online. The pandemic also uncovered rising interest from consumers in food bought from their local farmers.