Americans and West Europeans are less anxious about the safety of their local food supply than a decade ago. But almost two-thirds of consumers in Mexico and urban Russia believe they have a less safe food supply.
The survey by Ipsos, a global marketing research firm, found negative opinions about the food supply are also strong in Asia. Between 50-60% of urban Chinese consumers (including Hong Kong), Japan, South Korea and Taiwan think food safety is more compromised now than 10 years ago. See table below.
International consumers' perceptions of food safety today vs. 10 years ago
|Safer %||Less safe %||As safe %||Don't know %|
|**China's urban-only sample includes Hong Kong|