|Making a list||56%|
|Following weekly ads||39%|
|Joining club card programs||34%|
|Stocking up on sale items||32%|
|Substituting store brands||28%|
|Source: Trends in the U.S. 2004|
Shoppers are incorporating more economizing behaviors into their weekly shopping trips.
Most popular cost-cutting practices: Making a list 56% Following weekly ads 39% Joining club card programs 34% Stocking up on sale items 32% Substituting store brands 28% Clipping coupons 26% Source: Trends in the U.S. 2004