“Farmland” Not For Farmers“Farmland” Not For Farmers
"Farmland," the new U.S. Farmers & Ranchers Alliance-funded movie, may be about farmers, but farmers aren't the intended audience. Read on for a look at how USFRA plans to get the film in front of consumers.
May 5, 2014
You may have heard about a little movie called “Farmland.” You may have even seen it already.
But make no mistake: while the movie is about farmers and it's incredibly beautiful and flattering and completely contradicts “Food, Inc.” and its ilk, “Farmland” is not for farmers.
I know. But it's true. The U.S. Farmers & Ranchers Alliance (USFRA) produced the movie (which means they provided the funding for it) and hired Academy Award-winning director James Moll. Reportedly, Moll plucked six farmers out of relative obscurity and made a movie about it. USFRA says it had no involvement in helping source farmers and gave Moll complete creative control. No talking points were given, no buzz words shared, no hot topics discussed. They just let Moll make the movie he wanted to make.
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