Female biz owners invent male co-founder to avoid sexist discriminationFemale biz owners invent male co-founder to avoid sexist discrimination
Two female entrepreneurs have revealed they had to invent a male co-founder in order to get their firm started.
August 31, 2017
The technology world has been widely criticized for its sexism problem. Now, two female entrepreneurs have revealed they had to invent a male co-founder in order to get their firm started.
Penelope Gazin and Kate Dwyer, who founded the online art marketplace Witchsy, created an imaginary third co-founder Keith Mann, which they would use to correspond with male developers and designers.
It came after developers and designers, most of whom were male, used a condescending tone towards them. In one instance, a developer opened an email with the phrase, "Okay, girls". Another attempted to delete their website after Gazin declined his offer of a date.
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