Will beef ultimately be priced so high that it becomes perceived by consumers as a luxury item?

Nevil Speer

July 15, 2014

2 Min Read
Industry At A Glance: Is Beef A Luxury Food Or A Staple?

The rising price of beef stirs lots of discussion about the industry’s ability to maintain competitiveness over the long run. Several weeks ago, this column discussed a comparison of price trends at the meat counter over time. In all of this, one of the questions that often arises is whether beef will ultimately be priced so high that it becomes perceived by consumers as a luxury item (vs. a staple item).

There’s no perfect answer to that question. However, to get some long-term perspective, the accompanying graph provides some comparison between retail beef prices and the Standard and Poor’s SPDR® Consumer Discretionary and Consumer Staple ETF (exchange traded fund) performance over time. The ETFs are comprised of a group of equities representing different aspects of the economy. For example, XLY (Discretionary) includes companies like Disney, Amazon, Home Depot and Starbucks. Meanwhile, the XLP holds companies such as Procter & Gamble, Colgate-Palmolive, Walmart, Walgreens and CVS.

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The comparison isn’t perfect; stock market values are based on very different drivers vs. retail meat prices. However, the relationship does provide some long-term perspective of beef’s relative position between different sectors of our economy. That’s especially important within consideration of the financial crisis.XLY Conusmer Discretionary and XLP Consumer Staple Index

Perhaps most important, are the trends since 2009. In the midst of the financial crisis, beef’s price saw very little change compared to the perceived value of companies on both the discretionary and staple fronts. Since that time, though, discretionary spending among consumers who possess such income has performed very well – thus, those companies have been rewarded by higher share prices. Simultaneously, companies specializing in consumer staple products have also benefitted from better spending but not nearly to the same degree.

Interestingly enough, beef’s retail price trend has stayed closer to the XLP (staples), not the XLY (discretionary). How do you perceive this comparison? Does this indicate that beef is not being perceived as a luxury? Where do you see beef’s relative position in the economy – as discretionary spending or more of a staple? With higher prices, will that change going forward? Leave your thoughts below.



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About the Author(s)

Nevil Speer

Nevil Speer serves as an industry consultant and is based in Bowling Green, KY.

Nevil Speer has extensive experience and involvement with the livestock and food industry including various service and consultation projects spanning such issues as market competition, business and economic implications of agroterrorism, animal identification, assessment of price risk and market volatility on the producer segment, and usage of antibiotics in animal agriculture.
Dr. Speer writes about many aspects regarding agriculture and the food industry with regular contribution to BEEF and Feedstuffs.  He’s also written several influential industry white papers dealing with issues such as changing business dynamics in the beef complex, producer decision-making, and country-of-origin labeling.
He serves as a member of the Board of Directors for the National Institute for Animal Agriculture.
Dr. Speer holds both a PhD in Animal Science and a Master’s degree in Business Administration.

Contact him at [email protected].

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