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New iBook offers latest information on emerging cattle business trendsNew iBook offers latest information on emerging cattle business trends

November 3, 2015

2 Min Read
New iBook offers latest information on emerging cattle business trends

If there’s one thing that remains constant about the beef industry, it’s that it’s constantly changing. With emerging technologies, new innovations and changing management practices, it can be hard to stay current on every aspect of the cattle business.

More than that, it can be easy to get stuck in a rut, but as the next generation prepares to take over for the aging rancher, having the most up-to-date information can help the millennial rancher find success in this challenging business.

South Dakota State University (SDSU) Extension recently published a new iBook that encompasses the most current information pertaining to the beef industry.

cover225x225.jpgTitled, “Best Management Practices for Cow-Calf Production,” the book was developed as a go-to resource for cattle producers in the upper Midwest.

"This iBook is really unique. Fresh and up-to-date, there isn't anything like it available for cattle producers in this region of the country," says Barry Dunn, South Dakota Corn Utilization Council Endowed Dean of the SDSU College of Agriculture & Biological Sciences, SDSU Extension Director, in a recent press release.

The iBook contains the latest research-based information on topics relatable to the cow-calf business including: developing heifers, integrating backgrounding, systems management, nutrition, reproductive technologies and management, health programs, genetic testing, marketing strategies and range and pasture management innovations.  

The information was peer-reviewed by more than 20 SDSU faculty and Extension staff. The iBook is interactive and will be updated continually as new information and research emerges.

“Even a seasoned producer needs an up-to-date guide because the beef industry is continually changing,” says Joe Cassady, SDSU Animal Science department head and professor. “Today, there are fewer producers, larger herds and the genetic potential of animals has improved dramatically. As changes to the herd, feed supplies or farm and ranch goals occur, cow-calf producers respond by adapting and improving their management practices. This book is designed as a go-to tool to help them make decisions based on the latest research.”

The book can also be a reference tool for students, industry professionals, and anyone involved in the feedlot or cow-calf business. The iBook costs $39.99 and is available for sale on igrow.com

This iBook could make a great gift this holiday season and encompasses the passion and expertise SDSU has to offer in the area of animal science, animal health and the beef cattle business. Check it out and let me know what you think!

The opinions of Amanda Radke are not necessarily those of beefmagazine.com or Penton Agriculture.


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