Scenes from #CattleCon22

The British ambassador to the United States, George Foreman and beef industry leaders visit this cattle industry event.

12 Slides

Cattle producers from across the country traveled to Houston, to attend the 2022 Cattle Industry Convention and NCBA Trade Show.

Over the course of three and a half days, cattlemen and women participated in education, policy development and networking events. Attendees listened as USDA Secretary Tom Vilsack spoke about the Packers and Stockyards Act; Dame Karen Pierce, British ambassador to the United States visited about opportunities to export American beef to the United Kingdom and Jerry Bohn, NCBA president, discussed tax policy wins.

Attendees had the change to visit with industry leaders at the NCBA Trade Show, where more than 350 exhibitors gathered on nearly 10 acres under one roof. It provided a place to learn about the latest in cattle products, as well as see how checkoff is leveraging the “Beef. It’s What’s for Dinner” campaign through sponsorships with NASCAR driver Jeb Burton.

Members remained focused on the future of the beef industry during policy development sessions.

Cattle producers weigh in on policy

During the event, NCBA members set their 2022 policy priorities, which include:

  • improving market leverage and opportunities through increased access to market data and risk management tools for producers

  • securing the future of the beef industry by protecting crucial tax provisions, limiting regulatory burdens on farms and ranches, and leveling the playing field for producers

  • boosting the resiliency of the beef supply chain by addressing labor shortages, improving processing capacity, expanding technology and strengthening transportation

  • achieving key cattle industry priorities in the 2023 Farm Bill

The Cattle Industry Convention and NCBA Trade Show concluded Feb. 3.

Early arrivals get education

Some cattle producers attended the popular Cattlemen’s College, which started earlier and ran from Jan. 31 to Feb. 1. It was the 29th annual Cattlemen’s College, which provided educational events through workshops and hands-on learning opportunities.

The Cattlemen’s College included four workshops featuring issues facing global cattle industry trends, risk management resources and the trends of beef-dairy crosses. Live cattle sessions also explored balancing genetics and phenotype, and emerging genetic predictors of phenotype that can help producers achieve their breeding objectives. The event also featured educational tracks, which covered topics like protecting the farm’s bottom line, improving efficiency and herd health, nutrition management and sustainability.

Kansas Farmer editor Jennifer M. Latzke attended the event, and she provides images, information and her insight from the event in the above photo gallery. Give it a look.

About the Author(s)

Mindy Ward

Editor, Missouri Ruralist

Mindy resides on a small farm just outside of Holstein, Mo, about 80 miles southwest of St. Louis.

After graduating from the University of Missouri-Columbia with a bachelor’s degree in agricultural journalism, she worked briefly at a public relations firm in Kansas City. Her husband’s career led the couple north to Minnesota.

There, she reported on large-scale production of corn, soybeans, sugar beets, and dairy, as well as, biofuels for The Land. After 10 years, the couple returned to Missouri and she began covering agriculture in the Show-Me State.

“In all my 15 years of writing about agriculture, I have found some of the most progressive thinkers are farmers,” she says. “They are constantly searching for ways to do more with less, improve their land and leave their legacy to the next generation.”

Mindy and her husband, Stacy, together with their daughters, Elisa and Cassidy, operate Showtime Farms in southern Warren County. The family spends a great deal of time caring for and showing Dorset, Oxford and crossbred sheep.

Jennifer M. Latzke

Editor, Kansas Farmer

Through all her travels, Jennifer M. Latzke knows that there is no place like Kansas.

Jennifer grew up on her family’s multigenerational registered Angus seedstock ranch and diversified farm just north of Woodbine, Kan., about 30 minutes south of Junction City on the edge of the Kansas Flint Hills. Rock Springs Ranch State 4-H Center was in her family’s backyard.

While at Kansas State University, Jennifer was a member of the Sigma Kappa Sorority and a national officer for the Agricultural Communicators of Tomorrow. She graduated in May 2000 with a bachelor’s degree in agricultural communications and a minor in animal science. In August 2000 Jennifer started her 20-year agricultural writing career in Dodge City, Kan., on the far southwest corner of the state.

She’s traveled across the U.S. writing on wheat, sorghum, corn, cotton, dairy and beef stories as well as breaking news and policy at the local, state and national levels. Latzke has traveled across Mexico and South America with the U.S. Wheat Associates and toured Vietnam as a member of KARL Class X. She’s traveled to Argentina as one of 10 IFAJ-Alltech Young Leaders in Agricultural Journalism. And she was part of a delegation of AAEA: The Ag Communicators Network members invited to Cuba.

Jennifer’s an award-winning writer, columnist, and podcaster, recognized by the Kansas Professional Communicators, Kansas Press Association, the National Federation of Presswomen, Livestock Publications Council, and AAEA. In 2019, Jennifer reached the pinnacle of achievements, earning the title of “Writer of Merit” from AAEA.

Trips and accolades are lovely, but Jennifer says she is happiest on the road talking to farmers and ranchers and gathering stories and photos to share with readers.

“It’s an honor and a great responsibility to be able to tell someone’s story and bring them recognition for their work on the land,” Jennifer says. “But my role is also evolving to help our more urban neighbors understand the issues our Kansas farmers face in bringing the food and fiber to their store shelves.”

She spends her time gardening, crafting, watching K-State football, and cheering on her nephews and niece in their 4-H projects. She can be found on Twitter at @Latzke.

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