Protein supplier shares beef perspectives

Henry Zerby has a unique perspective when it comes to beef and consumers. Not only is he a beef producer, he’s also vice president of protein procurement and innovation for Quality Supply Chain Co-Op (QSCC) Inc, a supplier to the fast food chain Wendy’s, reports Cattle Business Weekly.

From that vantage point, Zerby, who shared remarks during the virtual Beef Improvement Federation Symposium in June, has come to realize: Consumer needs and desires will change, markets will change, and therefore, he says, “Agriculture must change.” Specifically, Zerby suggests we must be willing to change how we think about agriculture, how we execute it, and how we educate people about it.

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