Among U.S. beef producers, 70% approve of the beef checkoff program. That's according to a survey of 1,225 beef and dairy producers commissioned by the Cattlemen's Beef Promotion and Research Board, which administers the program.
The survey also found that:
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60% of respondents believe the checkoff allows producers' viewpoints to be represented.
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77% believe it's contributed to positive trends in beef demand.
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61% say the checkoff has helped their operation's profitability.
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76% agree that if cattlemen don't promote beef through the checkoff, no one else will pay to do it for them.
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75% say the checkoff still has value for producers in a down market.
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69% believe a majority of producers support the checkoff.
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91% recognize the checkoff by name.
