In 2006, the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), decided to sponsor a runner in the Boston Marathon to promote beef as an important protein source to fuel active bodies. That runner, a veal producer from Wisconsin, was the beginning of Team BEEF, a concept that’s grown to many states, and many races, across the country. Today, you’ll find more than 100 Team BEEF runners competing in the annual Boilermaker Race in Utica, N.Y., and 229 Team BEEF members competing in races in Texas, to cite just a few examples.
At this year’s Boston Marathon held April 19th, 12 marathoners will wear the BEEF jersey, promoting their chosen protein source.
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