Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Beef Industry Faces Down Chickens, Economy, Misconceptions

The beef industry is fighting challenges on all sides, participants said during the 2010 Montana Livestock Forum and Nutrition Conference at Montana State University.

The beef industry is fighting challenges on all sides, participants said during the 2010 Montana Livestock Forum and Nutrition Conference at Montana State University.

Beef not only faces stiff competition from chicken, but the industry deals with headlines that discourage people from eating red meat and "faulty science" that says organic meat is healthier than beef raised on traditional ranches, speakers said. The industry wants to convince people concerned about animal rights that they, too, care about animals and humane treatment.

"Agriculture is under attack," said Jacque Matsen, director of issues and reputation management for the National Cattlemen's Beef Association (NCBA).

To read the entire article, link here.