Aaron Friedt of Mott, N.D., recently joined the American Hereford Association (AHA) as the North Central region field representative.

As an AHA field representative, Friedt represents association members in the region and assists with AHA activities and services. In addition to attending Hereford sales and events, he serves as a resource for Hereford breeders interested in using advertising and other marketing services provided by Hereford Publications Inc., while continuing to build relationships industry wide. Friedt helps Hereford breeders and commercial users of Hereford genetics use AHA promotional and marketing programs to add value to their cattle.

"Aaron is a great young man with extensive knowledge of the breed and marketing Hereford genetics," says Joe Rickabaugh, AHA director of seedstock marketing. "We are excited for the talent and promotional experience he brings to the AHA team of field representatives. Growing up in a Hereford family, he knows the value of Hereford genetics for the entire cattle industry. We are eager to welcome Aaron to the AHA team."

Friedt has a variety of livestock marketing skills, from the auction block to the pasture. He is a former online sales manager for the online bidding platform The Livestock Link. Friedt graduated from the Western College of Auctioneering in 2016, and has marketing, sales, and consulting experience. He has deep roots in the Hereford breed and helps manage his family’s ranch, Friedt Herefords.

"As the newest Hereford field representative, I'm excited to assist in the breed’s advancement and use my past experiences in the auction industry to help producers market their Hereford genetics," Friedt says. "I believe the Hereford breed provides benefits to all facets of the cattle industry, and I look forward to helping promote the breed. The current market environment will provide plenty of opportunities for the Hereford breed in both the commercial and seedstock sectors, and I'm excited to be part of it."

Friedt’s territory includes the states of Kansas, Minnesota, Nebraska and South Dakota.

The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations.