Your team from BEEF will be in Nashville this week for the Cattle Industry Convention and NCBA Trade Show, and we are super excited to be bringing you LIVE coverage from this year's event.

If you are in Nashville, please come see us in Booth 707.

We also invite you to join us online as part of The Virtual BEEF Experience. You can be a part of BEEFVX through your mobile device or computer. 

To Sign-In to The Virtual BEEF Experience 

Also, be sure to follow us on Facebook for additional programming and even some special offers at NCBA.
 

Our NCBA coverage includes:

BQA unveils new care, quality and biosecurity programs 
Wednesday, August 11
 9:00 TO 9:30 AM Central

There is lots going on with the National Cattlemen’s Beef Association Beef Quality Assurance (BQA) program. During this week’s national convention, we talk with Josh White, executive director for producer education at NCBA, about:

 • BQA’s New Calf Care Program & Quality Assurance Program – This is the first collaborative educational tool that provides guidelines for calf raisers, and

• BQA’s Significant Inclusion in the Beef Industry Long Range Plan, focused on growing consumer trust for beef.

In addition, Dr. Julia Herman, veterinarian, beef cattle specialist, will be with us to discuss the New BQA Biosecurity Education Modules – detailing the basics of disease transmission and prevention.  

What's ahead for the protein sector 
Wednesday, August 11
1:00 PM TO 1:30 PM Central

What's ahead for the protein sector? In a live discussion from the Cattle Industry Convention and National Cattlemen's Beef Association Trade Show, we discuss the protein complex with Brian Earnest, lead protein industry analyst at CoBank.      

Drought, wildfires impacting cattle sector?
Thursday, August 12
1:00 PM TO 1:30 PM Central 

As unusually dry conditions continue and drought grips more than half the country, farmers, ranchers and food producers face many challenges. We sit down with Dr. Derrell Peel of Oklahoma State University for an update and to find out how these extremely might be impacting the cattle sector overall.