CattleVacBox, an American retailer of vaccine coolers and animal identification products, announced that the company name has changed to Strayhorn and will be expanding its offerings to include more animal management products. The CattleVacBox name will be retained as a product line under the Strayhorn brand.

The original CattleVacBox (CVB) product was created in 2017. As the organization’s products and offerings have expanded, CVB has become a product line of vaccine coolers, rather than an overarching brand. In 2021, Sagebrush Tags, an online retailer of animal identification products, was integrated into the CVB family. With CattleVacBox’s reputation in the industry for producing quality products, Strayhorn will thrive as a leader in animal management products. The new branding does not reflect new ownership or staff, rather, a renewed vow to serve the ranching community better.

“The crux of this rebrand is being able to offer our customers the freedom to focus on their animals by giving them control over their animal management products,” said Sean Bowyer, chief executive officer. “We see the gaps and shortcomings in products offered to the ranching industry, and we are dedicated to providing solutions through Strayhorn’s existing and future product offerings.”

The rebrand includes a variety of product launches scheduled for 2023 and beyond.