Rabobank has tapped veteran beef industry research analyst and economist Lance Zimmerman to join its RaboResearch Food & Agribusiness (F&A) team in North America. Zimmerman has served the animal protein industry for 18 years, gaining recognition regionally and globally for his forward-looking thought leadership.
Rabobank’s RaboResearch F&A group is a global team of more than 75 analysts who monitor and evaluate global market events that affect food and agriculture worldwide. Zimmerman will join more than 20 analysts based in North America who are internationally respected experts in sectors ranging from animal protein to produce, farm inputs to consumer foods. The team collects key insights into commodity markets; conducts in-depth analysis of the factors that drive sector success or failure; and examine megatrends that ultimately influence clients’ business strategies.
“Lance’s insights and expertise will benefit our Rabobank and Rabo AgriFinance clients across North America and around the globe, and we look forward to what he will bring to this role,” said Roland Fumasi, head of RaboResearch North America. “His proven track-record in serving the animal protein industry will help drive the future of our highly successful team.”
As senior beef analyst of RaboResearch F&A North America, Zimmerman says his goal is to continue providing unparalleled insight and value to beef industry members, and other Rabobank clients and stakeholders.
“I will leverage my experience in animal protein to create synergies with other sector experts across RaboResearch, so that we can provide unique, thought-leading knowledge to our clients that they can’t get anywhere else,” Zimmerman said. “I am excited and honored to be asked to join such a well-respected global team.”
Zimmerman joins Rabobank after nearly 12 years at CattleFax, where he began as a market analyst in 2011. He went on to serve as CattleFax’s manager of research, analysis and data from 2016 to 2021, and most recently as the director of research and protein market analysis. Before joining CattleFax, Lance spent over six years at Certified Angus Beef, where he led their marketing and supply development efforts.
Growing up in a farming and ranching family and serving as a Kansas FFA State officer, Zimmerman has always been committed to the success of the food and agriculture industry. He has served as the chairperson of the National Cattlemen’s Beef Association Young Producer’s Council and was selected as the National Cattlemen’s Foundation and Chicago Mercantile Exchange Beef Industry Scholar in 2003.
His entire career has been focused on serving the food and agribusiness industry, with the majority of it dedicated specifically to agribusiness and animal protein industry research. He holds a master’s degree in agricultural economics and a bachelor’s degree in agriculture from Kansas State University.