Sometimes, consumer behavior by millennial—those young folks who are just starting out in life—is hard to fathom by their parents’ generation. But if you’re worried that they might turn away from beef, recent research suggests that while millennials are committed to keeping it on the plate, their concerns are more related to budget than social factors.
The checkoff’s most recent Consumer Beef Index, conducted July 18-28, included older adults, ages 66-68, to track generational differences as the baby boomers have aged out of the previously tracked range of 13 to 65, Beef Producer reports.
Millennials, particularly those with children living in the household, have "encouraging views" of beef's taste, value and product integrity. Millennial parents also are interested in food, health and nutrition, the survey showed. They are more likely than other consumers to enjoy cooking, require convenience and exercise regularly to stay healthy.
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