Financial markets have been in turmoil the end of 2018. What does that spell for beef demand in 2019?

Nevil Speer

January 3, 2019

2 Min Read
January 2019 Outlook on economy
Nevil Speer

The decline in equity markets over the past several months certainly has the financial markets on edge. The drop has been sharp. But perhaps more importantly, there’s been a lot of noise and chatter around the drop.  

Nevertheless, the economy has been resoundingly strong through 2018 and forecast to remain the same in 2019. One of the major benefactors of that economic strength has been the beef industry. Domestic demand has been surprisingly robust through the year, helping to underpin cattle prices despite higher levels of meat production.   

However, an economic downturn could put a damper on demand. There are any number of ways to measure the outlook on economic activity including GDP, employment rates, etc. One of the most tangible ways, though, to look at broader expectations is through analyst expectations for company earnings in the coming year.   

January 2019 Outlook on economy

This week’s graph highlights moving four-quarter aggregate earnings estimates for the companies in the S&P 500 Index. As noted, 2018 witnessed major earnings growth to the upside.

But more importantly, despite all the noise in recent months, analysts expect 2019 to be another good year, with aggregate earnings pegged around $170-to-$175. That said, as I’m writing this, the S&P 500 index is trading at about a 14X forward multiple—meaning in the absence of any major economic disruption, there’s plenty of room for the market to run higher.  

Related:Little change expected in cattle prices; thanks, beef demand!

What’s most important in this discussion is the general trend. It’s clear that most analysts believe companies will experience another good year in 2019. That’s a positive outlook for the economy—and should forebode another solid year for beef demand.  

What’s your assessment of the overall strength of the economy? How do you perceive beef spending to take shape in 2019? Leave your thoughts in the comments section below.  

Speer serves as an industry consultant and is based in Bowling Green, Ky. Contact him at [email protected]

About the Author(s)

Nevil Speer

Nevil Speer serves as an industry consultant and is based in Bowling Green, KY.

Nevil Speer has extensive experience and involvement with the livestock and food industry including various service and consultation projects spanning such issues as market competition, business and economic implications of agroterrorism, animal identification, assessment of price risk and market volatility on the producer segment, and usage of antibiotics in animal agriculture.
 
Dr. Speer writes about many aspects regarding agriculture and the food industry with regular contribution to BEEF and Feedstuffs.  He’s also written several influential industry white papers dealing with issues such as changing business dynamics in the beef complex, producer decision-making, and country-of-origin labeling.
 
He serves as a member of the Board of Directors for the National Institute for Animal Agriculture.
 
Dr. Speer holds both a PhD in Animal Science and a Master’s degree in Business Administration.

Contact him at [email protected].

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