Beef Magazine is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Rancher wins in Merial-John Deere giveaway

Dale Bowman is one happy guy. He has controlled the parasites in the cows and his new John Deere Gator is working hard to help Bowman and his wife achieve an even higher purpose on their Winston, Ore., ranch.

Through the Merial John Deere Giveaway, cattle producers across the country had the opportunity to learn about parasite control as they entered for a chance to win a 2015 Gator HPX 4x4. The promotion kicked off in early 2014 and ran until February 2015.

An estimated 2,800 people registered for the drawing at various trade shows, on the LONGRANGE® (eprinomectin) website and through Merial representatives, though personal usage of any Merial product was not a requirement for entry. The winner was selected at the 2015 National Cattlemen’s Beef Association convention in San Antonio.

Bowman and his wife, Kathleen, run a small cow herd and a couple hundred yearlings on their southwest Oregon operation. But for the last dozen years or so, the pair has also been in the business of helping those with special needs. Together, they envisioned and helped construct “The Bowman Pond for the Handicapped,” a fishing facility located down the hill from their ranch house. Special education classes, nursing home residents and sick children who wish to experience the outdoors often visit the fully wheelchair-accessible area.

The utility vehicle will come in handy not only with cattle-related business, Bowman says, but also with the fishing facility.

“We’ll be running this pond as long as we’re able to hobble down the hill from the house, and this Gator will be a huge help going back and forth.”

The Bowmans signed up for the promotion through the LONGRANGE website.

“We went to a seminar hosted by a local co-op and someone spoke that night about LONGRANGE,” Dale said. “My wife went to the website, where we watched a product video and entered the giveaway online.”

The site’s information convinced Bowman to try LONGRANGE within his own herd. In 2014, he tested the extended-release dewormer on his yearlings. After achieving great results, he expanded treatment this year to include his cows, as well.

“We were extremely pleased with LONGRANGE,” Bowman said. “We’ve since sold many of the animals we treated, and our buyer was truly impressed.”

This is the third year that Merial has sponsored the Gator Giveaway, which aims to educate potential and current customers about Merial and its products, and reward one lucky individual for participating in the promotion.

As the first extended-release cattle dewormer that delivers up to 150 days of parasite control in a single dose, depending on the parasite species, LONGRANGE helps producers break the parasite life cycle with one convenient treatment.1,2,3

Producers can learn more about LONGRANGE by visiting www.theLONGRANGElook.com or contacting their local Merial sales representative.
 

Briefing Room items are direct media releases provided by companies. Source: Merial


 
IMPORTANT SAFETY INFORMATION: Do not treat within 48 days of slaughter. Not for use in female dairy cattle 20 months of age or older, including dry dairy cows, or in veal calves. Post-injection site damage (e.g., granulomas, necrosis) can occur. These reactions have disappeared without treatment.