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Behind The Scenes Of A State Checkoff's Beef Commercial

The South Dakota Cattlemen's Auxiliary filmed and produced a holiday beef commercial, which will air in the weeks leading up to Christmas.

The 30-second commercial goes something like this:

From decorating the Christmas tree to wrapping presents, the holidays are a busy time of the year. Simplify your holiday menu with tasty, nutritious beef.

Create beautiful appetizers like beef pinwheels and mini meatballs with apricot dipping sauce. Warm up with a bowl of Autumn Beef and Cider Stew. Wow your guests with elegant Peppery Beef Rib Roast.

All these recipes and more can be found at

Happy Holidays from South Dakota cattle ranchers and the beef checkoff program.

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