After six eventful years at the helm of the National Cattlemen’s Beef Association (NCBA), Forrest Roberts is resigning as chief executive officer, effective July 31. Roberts has been the CEO of NCBA since 2009.

Burt Rutherford, Senior Editor

June 29, 2015

2 Min Read
Roberts announces resignation as CEO of NCBA

After six eventful years at the helm of the National Cattlemen’s Beef Association (NCBA), Forrest Roberts is resigning as chief executive officer, effective July 31. Roberts has been the CEO of NCBA since 2009.

According to a release from NCBA, Roberts will pursue other opportunities in the cattle industry and agribusiness. He will remain with NCBA until the end of July to help the association with transition of staff leadership, including his roles in several industry-related organizations.

“For the past six years, it has been a privilege to serve as CEO of NCBA,” Roberts says. “While I have decided to turn a new chapter in my career, I leave NCBA with many great memories of the time I spent working with the NCBA staff, state partners, members, producer leadership and stakeholders across the global beef industry.”

Forrest Roberts

Photo Credit: NCBA

According to NCBA President Phillip Ellis, Roberts contributed significantly to the organization and the industry. “Under Forrest Roberts’ leadership, NCBA membership has increased significantly, NCBA is in a solid financial position, convention attendance is at record levels and the NCBA-managed programs to build consumer demand for beef as a contractor to the beef checkoff are achieving significant results. In addition, Roberts has strengthened industry partnerships domestically and internationally,” he says. “We wish him well as he pursues other interests in the cattle industry and agribusiness.”

NCBA Chief Operating Officer Kendal Frazier has been named interim CEO to manage the day-to-day operations, including NCBA staff, until a new CEO is identified. “Frazier has more than 30 years of experience working in the different areas of NCBA,” Ellis said. “I know he will do a good job of guiding the organization during the transition period.”

Ellis said the NCBA officers will work with the NCBA Executive Committee to develop a process to search for and identify a new CEO.

“Even as our leadership changes, our commitment does not,” said Ellis. “At this critical time in the beef business, the NCBA directors and staff will move forward aggressively to protect the interests of our members and the industry.”

 

You might also like:

How to prevent & treat pinkeye in cattle

Feedyard losses: How bad is it?

What's the best time to castrate calves? Vets agree the earlier the better

Harlan Hughes: Could 2015 be a profit repeat?

Enjoy these picture perfect summer grazing scene

Can ranching be sustainable without profits? Burke Teichert says no

About the Author(s)

Burt Rutherford

Senior Editor, BEEF Magazine

Burt Rutherford is director of content and senior editor of BEEF. He has nearly 40 years’ experience communicating about the beef industry. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Colorado. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. He works to keep BEEF readers informed of trends and production practices to bolster the bottom line.

Subscribe to Our Newsletters
BEEF Magazine is the source for beef production, management and market news.

You May Also Like