The National Beef Ambassador Program (NBAP), which is funded in part by the beef checkoff, will stream its national competition live for the first time. The entire beef cattle community is welcomed to see some of its brightest stars compete for a chance to become the industry’s top youth spokespeople in 2014.

To view the contest live, visit www.ihigh.com/nbap on Sept. 28. Mobile applications are available.

"We know not everybody can join us here in Arkansas to experience the contests, so we wanted to bring the contest to all of the dedicated cattlemen and women we represent,” says Sarah J. Bohnenkamp, NBAP project director. "Now, they can tune in to see the rising stars of the beef industry and see the youth we have representing them across the nation."

The media interview portion of the contest will be broadcast between 10 a.m. and 5 p.m., EST, Sept. 28, featuring the 34 senior and junior contestants answering questions about the beef industry's environmental impact, the role red meat plays in a healthy diet, antibiotic and hormone use on farms and ranches and more.

The live stream will be hosted by the 2013 National Beef Ambassador team, who will recount their year of travels across the nation to represent the beef industry and interview contest judges, past ambassadors, current contestants and more.

That evening at 6:45 p.m., viewers can tune back in for the opening of the star‐studded Awards Ceremony. American National Cattlewomen President Barbara Jackson, National Cattlemen's Beef Association President Scott George, and Cattlemen's Beef Board Chairman Weldon Wynn will each share insights, followed by keynote speakers Butch Calhoun, the Arkansas Secretary of Agriculture, and Yvonne Thaxton, professor and director of the University of Arkansas Center for Food Animal Wellbeing. Winners of the National Beef Ambassador contest will be broadcast live around 9 p.m.

A total of 23 states will be represented at the competition this year, with 22 senior and 12 junior contestants. Competitors qualify for the event after winning their state contest. The iHigh streaming technology is the same platform used to live broadcast the 2013 National FFA Convention, and has been sponsored by Alltech.

Follow the National Beef Ambassadors on Twitter at @beefambassador and visit www.nationalbeefambassador.org for more information.

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