6 Trending Headlines: Beef demand and cattle value; PLUS: Talking with consumers

Does increased beef demand add value to cattle? Yes, one expert believes. Plus a look at why using science to talk with consumers doesn’t work. That and more awaits you in this week’s Trending Headlines.

Burt Rutherford, Senior Editor

October 9, 2017

4 Min Read
6 Trending Headlines: Beef demand and cattle value; PLUS: Talking with consumers
Getty Images/Spencer Platt

Does consumer demand add value to your cattle?

"We have beef sold as many different products, to many different people, through different channels, and the more fine-tuned we can measure that, the better we can allocate—not just checkoff resources—but more generally to help producers understand who it is that most values their product and therefore you can cater to those needs and add the most value to the cutout, which adds value to fed cattle and feeder cattle."

So says Glynn Tonsor, ag economist at Kansas State University, in an interview with the Oklahoma Farm Report. As an example, he points to the Northeast, which has the least cultural connection to livestock production of any region in the country, yet leads the nation in beef demand. "If you have a region like the Northeast where you don't have that same historical connection to production, and yet it is the region leading the way, that's a good sign."

Click here to read and listen to more of Tonsor’s thoughts on beef demand. 

New push to replace broken H-2A farm labor program


Congressman Bob Goodlatte (R-Va.), chairman of the House Judiciary Committee, has submitted a bill to create a new agricultural guestworker program, reports the Southwest Farm Press.

If passed, the Agricultural Guestworker Act, or AG Act, will replace the H-2A guestworker program. The H2A program has been criticized for more than two decades as a burdensome, expensive and unworkable program, and the farmers and ranchers who use the program have argued that by doing so they are often put at a competitive disadvantage compared to those who do not use the program.

Click here to read more.

California animal welfare laws led to higher egg prices, lower production


Laws that changed animal confinement standards in California raised the price of eggs dramatically upon adoption and have kept prices higher than had the laws not been enacted, according to a Purdue University study. An analysis of the laws' effects on egg production and prices in California could inform other states considering similar legislation.

Click here to read more.

Here’s why we must use emotion when discussing agriculture with consumers

U.S. agriculture has a serious negative perception problem with the general public. “The anti-agricultural community has a very loud voice, especially on social media,” says Michele Payn, principal at Cause Matters Corp. “I don’t understand for the life of me why agricultural companies don’t do a better job at fighting back against this,” reports Croplife.com.

“How are we going to fight the challenge of where our food comes from?” asked Payn. “It has to come down to emotion, not science, not facts, and not research. People will forget the way that we farm, but people will never, ever forget the way that we make them feel.”

Click here to read more.

Beef roadshow in China a big success


The U.S. Meat Export Federation wrapped up its aptly named U.S. Beef China Roadshow, a week-long series of events that brought exporters and importers together in three of China's largest cities, including Beijing, Shanghai and Guangzhou. The events introduced the U.S. beef industry's products to its newest customers in China.

Click here to read more.

Thoughts on irrigation, toxic plants as we move into fall


When considering fall irrigation, the first question to consider is the water source. One acre inch of water is a lot of water: 27,154 gallons of water, per acre! If you only add two acre inches of water per month multiplied by the number of acres you want to irrigate, that adds up to a huge amount of water. That can strain water reserves unless you have a huge lake or other water source to pull from, according to onpasture.com.

A better alternative might be to include some perennial warm season grasses into your pasture system. Even a small field of switchgrass, big bluestem, or indiangrass or some combinations of, can be very beneficial and help you thrive during dry periods.

Click here for more.



About the Author(s)

Burt Rutherford

Senior Editor, BEEF Magazine

Burt Rutherford is director of content and senior editor of BEEF. He has nearly 40 years’ experience communicating about the beef industry. A Colorado native and graduate of Colorado State University with a degree in agricultural journalism, he now works from his home base in Colorado. He worked as communications director for the North American Limousin Foundation and editor of the Western Livestock Journal before spending 21 years as communications director for the Texas Cattle Feeders Association. He works to keep BEEF readers informed of trends and production practices to bolster the bottom line.

Subscribe to Our Newsletters
BEEF Magazine is the source for beef production, management and market news.

You May Also Like