Why consumer sentiment matters

Despite economic headwinds, the beef industry has enjoyed solid gains during the past several years. Will that continue?

Nevil Speer

May 5, 2016

2 Min Read
Why consumer sentiment matters

It’s difficult to get a solid read on the economy. That’s been an enduring theme ever since the start of the financial crisis. Any advances in the economy have seemingly come in fits and starts. Therefore, there remains a lot of uncertainty about the future economic direction and momentum, hence why there’s so much focus on central banking policies across the globe.  

That clearly has influence on the beef industry in terms of both domestic and global demand. Despite economic headwinds, the beef industry has enjoyed solid gains during the past several years. Beef demand has been robust, meaning more spending by consumers. For more on those trends see: Beef Demand vs. Beef Consumption and Beef Recapturing Market Share.

However, it becomes more difficult looking forward. It’s challenging to assess how consumers will respond in terms of purchasing decisions. That’s especially true given the forecast for increased supply coming from all three major sources of protein. 

consumer sentiment on beef

On that note, the University of Michigan Consumer Sentiment Index is a good measure of consumer perceptions of the economy over time. This week’s illustration highlights monthly readings along with the 12-month moving average since January 2000.

Most important, the index has climbed steadily during the past several years. However, the outlook can be assessed from two different views. On one hand, the 12-month moving average is roughly equivalent to levels established prior to the financial crisis and heading in the right direction. On the other hand, April’s monthly assessment (89) is down sharply from the near-term high (98.1) established last January – thus heading in the wrong direction.  

How do you perceive the state of the consumer going into the summer? What impact might that have on beef spending? Do you foresee stronger demand versus 2015, or do you think consumers will begin to waver when it comes to purchasing beef? Leave your thoughts in the comments section below. 

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About the Author(s)

Nevil Speer

Nevil Speer serves as an industry consultant and is based in Bowling Green, KY.

Nevil Speer has extensive experience and involvement with the livestock and food industry including various service and consultation projects spanning such issues as market competition, business and economic implications of agroterrorism, animal identification, assessment of price risk and market volatility on the producer segment, and usage of antibiotics in animal agriculture.
Dr. Speer writes about many aspects regarding agriculture and the food industry with regular contribution to BEEF and Feedstuffs.  He’s also written several influential industry white papers dealing with issues such as changing business dynamics in the beef complex, producer decision-making, and country-of-origin labeling.
He serves as a member of the Board of Directors for the National Institute for Animal Agriculture.
Dr. Speer holds both a PhD in Animal Science and a Master’s degree in Business Administration.

Contact him at [email protected].

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