The American Angus Association®’s YouTube.com channel achieved a significant milestone this week, charting 102,000-plus video views since the page was introduced 17 months ago. More than 75% of those views have taken place during the last six months.

“This is a significant milestone in terms of online viewership,” says Crystal Young, Association assistant director of public relations. “This many video views in such a relatively short period of time is something we’re really excited to see. Today, we are averaging about 500 views per day – and our viewership continues to grow each month.”

Currently, the video channel contains 120 videos – all of which were produced in-house by Association staff.

Young attributes the site’s growing popularity to an eager audience, strategic placement and — most importantly — fresh, positive content about agriculture. Many of these videos can be viewed by visiting www.angus.org and clicking on the “videos” button on the site’s navigation bar. In addition, these videos or links may be posted by outside parties directly to their own web sites.

“Association members and our viewers are telling us the videos hit home in an environment dominated by anti-agriculture messages,” she says. “Whether you’re an Angus producer or a consumer, there’s something here for everyone.”

“Online media is the fastest, cheapest way to communicate a message in today’s fast-paced market,” says Young. “Our YouTube channel and increasing online presence allow us to better serve our members and their customers as well as advance a positive message about agriculture to the mainstream public.”

Contact Crystal Young at 816-383-5100 for more information regarding the videos, accessing the site, or posting featured content on your own web site.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.