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Consumer Interest Grows In Organic, Convenience Meats

Article-Consumer Interest Grows In Organic, Convenience Meats

Meat purchasing habits indicate price, convenience top factors in choosing meat; organic and natural regain popularity.

Price and value continue to lead meat purchasing decisions, according to the American Meat Institute (AMI) and the Food Marketing Institute's (FMI) annual Power of Meat survey.

Though price is a top factor in selecting meats, it is losing ground, giving way to convenience and organic meats as high-income shoppers ease up on money-saving measures.

As demonstrated by a greater interest in heat-and-eat and ready-to-eat meats, as well as the ease/time of preparation, convenience meals are rising to the top. This category includes under-20-minute meals and one-pot meals.

The latest survey, conducted by 210 Analytics, LLC, was commissioned jointly by AMI and FMI with sponsorship by Sealed Air's Cryovac Food Packaging Division. The survey details the findings of a national online poll of 1,425 consumers conducted in December 2012 and was released this week at the 2013 Annual Meat Conference in Nashville, TN.

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